Audits
A forensic, evidence-based review of how your digital marketing actually performs — not how the dashboards say it does.
- Digital marketing & channel mix
- Search, SEO & content
- Paid media & bidding strategy
- Analytics, tracking & attribution
Independent digital advisory · Global
Clarity before capital.
Senior-level audits, independent opinions and strategic guidance for enterprise marketing and digital leaders. We don't sell execution — so our advice carries no agenda.
- Independent
- No delivery agenda
- Senior-led
- Every engagement led personally
- Evidence-based
- Findings you can defend to the board
- Decision-ready
- A clear verdict, not a 100-page deck
What we do
We diagnose. We advise. You decide.
Three ways to engage, one principle: an honest, expert view of your digital marketing from someone with nothing to sell you afterwards.
Opinions
An independent, senior verdict on a plan, a pitch, a vendor or a number you are being asked to sign off.
- Strategy & budget second opinions
- Agency pitch & proposal review
- Vendor and platform selection
- Board and investor briefings
Guidance
Ongoing senior counsel that keeps your team, your agencies and your roadmap pointed at the outcomes that matter.
- Strategic roadmaps
- Fractional advisory retainers
- Agency & in-house governance
- Executive workshops
Why independence matters →Most agencies audit to sell you the fix.
We audit to tell you the truth.
Audit practice
Where we look
Each audit is scoped to the decision in front of you and delivered as an executive verdict, a detailed findings report and a prioritised plan.
Digital Marketing Audit
Channel mix, spend allocation, funnel and commercial efficiency, reviewed end to end.
Search & SEO Audit
Technical health, content authority and international search visibility across markets.
Paid Media Audit
Account structure, bidding, targeting and wastage across Google, Microsoft, Meta and LinkedIn.
Analytics & Measurement Audit
Tracking integrity, attribution logic and whether your reporting can be trusted at board level.
MarTech & Data Stack Audit
Tools, integrations, consent and data flows — what earns its licence fee and what does not.
Agency & Vendor Review
An impartial assessment of partner performance, contracts, fees and accountability.
How an engagement runs
From question to verdict
- 01
Brief
A confidential conversation to define the question that actually needs answering.
- 02
Diagnose
Access, data and interviews. We examine the evidence, not the slideware.
- 03
Verdict
A clear, prioritised findings report — written for executives, defensible to specialists.
- 04
Roadmap
What to fix, stop and start, in what order, and who should own it.
Who we advise
Built for the people who sign off the budget
- CMOs & marketing directors who want an expert check before the next planning cycle.
- CEOs, CFOs & boards who need to know whether digital spend is working.
- Investors & operating partners assessing digital capability in due diligence.
- Procurement & transformation leads selecting agencies, platforms and partners.
Insights
Opinions, on the record
Points of view on digital strategy, measurement and governance. All insights
Your next digital audit should come from someone with nothing to sell
When the auditor also wants the delivery contract, the findings are compromised before the work begins.
Read the opinion →Attribution isn't broken — your questions are
Leadership teams keep asking measurement models to answer questions they were never designed to answer.
Read the opinion →Five questions boards should ask before approving a digital budget
A short checklist for directors who are asked to sign off digital marketing spend without the specialist background to challenge it.
Read the opinion →Start the conversation
Before you commit the next budget, get a second opinion.
A short, confidential conversation is usually enough to tell whether an audit, an opinion or ongoing guidance is the right fit.